Content
This is the tactical customer-acquisition page.
Write it specifically for somebody who already understands Reformer Pilates and now needs somewhere else to train.
Sections should include:
Already practise Reformer Pilates?
Explain that they don’t need to start from scratch.
Continue your Reformer practice locally
Monkseaton/Whitley Bay location.
From group Reformer to personalised Reformer
Explain the difference between larger group classes and Ellie’s 1:1/1:2 sessions.
1-to-1 vs 1-to-2
Help them decide.
What happens at your first Shape session?
Experienced Reformer clients welcome
Location
Prices
FAQs
Enquire / book
And this is where I’d eventually include a restrained sentence along the lines of:
Previously attended KORE+ in Whitley Bay? If you’re looking for somewhere local to continue your Reformer Pilates practice, Shape offers personalised 1-to-1 and 1-to-2 sessions in Monkseaton.
I wouldn’t put KORE in the URL or H1, and I wouldn’t describe Shape as its “replacement”.
Also, KORE’s public website still currently says “Book a class at our Whitley Bay Studio” and displays its Roxburgh House address, so I would only explicitly state that it has closed once that closure can be independently substantiated publicly.
Links to
Whitley Bay Reformer, 1:1 Reformer, 1:2 Reformer, prices, About Ellie and contact.